Everyone has at least one friend or family member who is absolutely impossible to buy gifts for, but these days Amazon has come to the rescue with the Kindle gift card. These wonderful little things have opened up a whole new world of gift ideas: gifts that can entertain, educate and enthrall.
Since the release of the first Kindle in 2007 the popularity of ebooks has skyrocketed, and what used to be a decidedly niche interest has now become one of the most popular ways to read. In fact, since mid-2010 Amazon sells more Kindle ebooks than it does paperbacks. That’s an impressive boast, for a format many believed would never come close to competing with ‘dead tree’ literature.
As Amazon sells upwards of a million Kindle devices each week, from the basic Kindle Reader to the top of the range Kindle Fire (not forgetting the Kindle Reader apps available on third party tablets and smart phones such as the iPhone) it’s a fair wager that gift cards account for a good proportion of Amazon’s sales.
(Subheading) Why Buy a Kindle Gift Card?
Since the first retailer came up with the idea of selling gift certificates to customers it’s been the general belief that they make a poor gift, indicating that the buyer couldn’t think of anything better and more personal to buy. If that’s still true today, why is the Kindle gift card so outrageously popular?
At least part of the explanation is that the Kindle, and by extension Amazon, is ‘cool’. It’s by far the most popular ebook reader on the market, and it seems as if everyone is using one. If you’re struggling to find the perfect gift for a friend or family member it’s a fair bet that they’ll be pleased with a gift card. What’s more, if for some reason the recipient of your gift doesn’t own any sort of Kindle device they can still use a Kindle gift card to buy items from the regular Amazon store.
(Subheading) Where Can You Buy Gift Cards?
Gift cards can be purchased from the Amazon website in various forms, depending on your needs:
- By email
- Posted to Facebook
- Download and print
- In a greeting card
- In a gift box
If time is short you can have your gift card sent electronically, making it a perfect gift when a birthday creeps up on you. If, however, you’re well prepared and buy the gift card ahead of time you can have it delivered either to you or directly to the recipient in a greeting card or tasteful gift box, which adds a little something special to the presentation of the gift.
(Subheading) How Can You Redeem Your Gift Cards?
Redeeming a gift card couldn’t be easier. Each card comes with a unique claim code that can be entered on the Amazon site either straight away or while processing your next order. The credit will be automatically added to your account or redeemed against a purchase.
As mentioned above, gift cards can be used to buy almost anything in the Kindle Store and the regular Amazon site, with the exception of Kindle subscriptions to newspapers, magazines and blogs.
So, if you’re wondering what to buy your nearest and dearest the next time you’re buying gifts the answer couldn’t be simpler. A Kindle gift card works for every occasion.
Kindle Gift Card
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